Your subconscious mind is built for your protection not for your growth.
Relational selling means you work through the sales cycle while focusing on the needs of the person in front of the sale.
Fear is real. Telling yourself it’s only in your mind doesn’t help. Rationalizing and trying to talk yourself into action doesn’t help. The hesitation only “fertilizes your fear” and makes it grow.
When you find yourself in a tough situation, ask yourself the question. “how would the person I want to be…